Personalized trip level experiences accessible from any device combining any travel product such as air, car hotel, cruise, rail, ground transportation, along with things to do, restaurants, golf, tours, conventions, amusements parks, at scale, meeting the needs of all travelers.
The travel retail industry is evolving to focus on delivering comprehensive experiences rather than just individual services. This shift necessitates enhanced interoperability among travel providers and retailers. Current protocols, rooted in standards from the 1960s, are outdated and insufficient for modern needs. The industry requires a new approach to handle travel offers as digital retail products, considering the unique characteristics of travel services, such as their transient nature and location specificity.
Addressing these challenges can unlock significant economic opportunities by automating travel arrangements and providing access to previously excluded suppliers. This proposal outlines the creation of an open-source foundation to revolutionize travel retail, fostering a community-driven approach to share costs and risks.
The travel retail market is ripe for disruption as many of the current constraints are rooted in legacy technology upon which business processes and revenue models were built. The latter making it extremely difficult for any one company or industry segment (air, car, hotel,,,) to unilaterally change. Opensource based approaches have had success in such scenarios as they pull together a community which act together to share costs and risk.
To meet the demands of travel retail today and in the future, the Open Travel Alliance is expanding its mission by becoming the Open Travel Foundation as part of the Linux Foundation.
At the Open Travel Alliance, our core purpose drives every initiative we undertake. Our mission and vision statements articulate the essence of our commitment and the future we aspire to create. They serve as the foundation for our strategies and daily operations, guiding our efforts towards achieving meaningful impact
Enhance the future of travel by enabling the transition of our travel industry members to digital retail supporting today’s app-based consumers demanding personalized solutions. Empowering members via message standards, reference architectures, and reference implementations to support their efforts to move to modern APIs and cloud-based solitons that in turn support digital retail at scale.
The Open Travel Alliance is a cross-sector technology enabler for the travel community providing open-source support for ubiquitous offers capable of omnichannel personalization that will remove barriers to the publishing and consumption of travel products. Any product, offered and sold on any channel, while obeying the supplier’s price and rules.
Curious to hear more? Visit our website where we will be posting more detail when it becomes available. You may also request to meet and discuss how the foundation will benefit your business on that same page.
