In the midst of an existential crisis, the travel industry is looking for a pathway to a sustainable recovery. Businesses are seeking to do more with less; be more efficient without making enormous financial commitments. People need to innovate, and remove the traditional barriers to technology adoption. This presents a real opportunity for joined-up thinking when it comes to the technology that powers the industry. This session will address these opportunities:
Can travel innovate its way to recovery?
Why does a robust recovery require travel to get techie with it?
How can ‘open source’ solutions lead to ‘open’ for business?
BUZZ LIVE Expo Keynote Speakers Panel Discussion –
MODERATOR – Patrick Richards, Non Executive Director @ETOA
Greg Land, Global Industry Leader – Aviation, Hospitality & Travel Related Services @IBM
Jeff Ernst Friedman, Executive Director @OpenTravel Alliance
Rachel Read, Head of Communications and Technology @ETOA