About Us
About OpenTravel
At Open Travel, our core purpose drives every initiative we undertake. Our mission and vision statements articulate the essence of our commitment and the future we aspire to create. They serve as the foundation for our strategies and daily operations, guiding our efforts towards achieving meaningful impact.
Mission
Enhance the future of travel by enabling the transition of our travel industry members to digital retail supporting today’s app-based consumers demanding personalized solutions. Empowering members via message standards, reference architectures, and reference implementations to support their efforts to move to modern APIs and cloud-based solutions that in turn support digital retail at scale.
Vision
OpenTravel is a cross-sector technology enabler for the travel community providing open-source support for ubiquitous offers capable of omnichannel personalization that will remove barriers to the publishing and consumption of travel products. Any product offered and sold on any channel including AI agents while obeying the supplier’s price and rules.
Who We Serve
A Collaborative Community of Industry Leaders
Our History
OpenTravel is a not-for-profit trade association, founded in 1999 by travel companies, with a primary focus on the creation of electronic message structures to facilitate communication between the disparate systems in the global travel industry. Our members do the work of identifying what messages and other artifacts are needed, prioritizing the work and creating the outcomes.