Enabling the Future by:
Leveling the playing field for content publishers
Empowering publishers to retain customer relationships across all channels
Allowing sales channels to offer end-to-end travel experiences
Prepare Your APIs for Your AI Future
- Current Challenge: Interoperability across travel providers is fragmented and costly. The shift from XML to JSON has been treated as a syntax change, ignoring deeper architectural differences—leading to increased complexity and poor readiness for AI.
- Impact: Bespoke JSON implementations hinder clean data acquisition, raising costs and limiting the effectiveness of AI/ML solutions.
- Opportunity: The industry can reset using OpenTravel 2.0’s model-driven approach. Community collaboration can update shared libraries and leverage the open-source DEx tool to generate standardized OpenAPI documentation.
- Benefits:
- Reduced development and maintenance costs
- Faster time to market
- Improved data quality for AI workflows
- Lower complexity through standardization
Reignite industry collaboration to build APIs that are future-ready for AI and agentic systems.
Use the links provided to learn more about Open Travel 2.0 and the DEx tooling.
OpenTravel is Advancing to the Next Level
OpenTravel is entering a new phase in response to the growing travel industry issues of API costs and barriers to interoperability.
The travel retail industry is evolving to focus on delivering comprehensive experiences driven by AI rather than just individual services. This shift necessitates enhanced interoperability among travel providers and retailers. Current protocols, rooted in standards from the 1960s, are outdated and insufficient for modern needs. The industry requires a new approach to handle travel offers as digital retail products, considering the unique characteristics of travel services, such as their transient nature and location specificity.
Addressing these challenges can unlock significant economic opportunities by automating travel arrangements and providing access to previously excluded suppliers. In response, working with the Linux Foundation, the Open Travel Foundation is being created to revolutionize travel retail, fostering a community-driven approach to share costs and risks.
About OpenTravel
At Open Travel, our core purpose drives every initiative we undertake. Our mission and vision statements articulate the essence of our commitment and the future we aspire to create. They serve as the foundation for our strategies and daily operations, guiding our efforts towards achieving meaningful impact.
Mission
Enhance the future of travel by enabling the transition of our travel industry members to digital retail supporting today’s app-based consumers demanding personalized solutions. Empowering members via message standards, reference architectures, and reference implementations to support their efforts to move to modern APIs and cloud-based solutions that in turn support digital retail at scale.
Vision
OpenTravel is a cross-sector technology enabler for the travel community providing open-source support for ubiquitous offers capable of omnichannel personalization that will remove barriers to the publishing and consumption of travel products. Any product offered and sold on any channel including AI agents while obeying the supplier’s price and rules.
Support OpenTravel:
Fuel the Journey
Join OpenTravel Alliance in revolutionizing travel connectivity! We’re making it easier and more affordable for providers to connect with sellers and customers. By standardizing travel offer publishing, we enable automation, reducing API costs and delivering better, more personalized travel experiences. Your donation fuels innovation, shaping a more connected and accessible travel world.
Not a member yet? Join OpenTravel and help drive the future of travel connectivity!
