Brian Bell is the president of LinksRez, a leading lifestyle technology distribution company that sponsored 1.0 and 2.0 Golf lite messaging for OpenTravel Alliance.

Before being one of the founders of LinksRez, he worked in the airline industry for Lufthansa and British Airways. Brian has been in the travel industry for over 20 years that includes working for airlines, car rental, and travel companies that have operated globally. His responsibilities included operations, sales, and technology implementation globally. He is passionate about the mission statement of OpenTravel Alliance to create a gloval standard for interoperability between air, transportation, and hotel.

Brian grew up in Germany and is fluent in German.