OpenTravel Alliance Selects Kellen for Full-Service Management

October 3, 2016

OpenTravel Alliance Selects Kellen for Full-Service Management Washington DC (October 3, 2016)

Open Travel Alliance (OpenTravel) has selected Kellen, a global leader in association services and communications, for full-service management. Founded in 1999, OpenTravel is dedicated to ensuring that traveler and supplier information flow smoothly throughout travel, tourism and hospitality. The association selected Kellen for management to better serve current members and support their growing membership base, while affording the Board and Executive Director the opportunity to focus on long-term strategy.

“Kellen’s great depth of expertise across many areas will bring about various new initiatives for OpenTravel,” said Board Chair Lisa Fues. “We have received many positive recommendations of the company by our members, and look forward to the upcoming collaboration to help us reach new heights.”
Beginning October 1, 2016 OpenTravel will be headquartered in Kellen’s Washington, DC office with Kellen senior account executive Adam Thocher, CAE serving as Interim Executive Director. “We are delighted to be given the opportunity to work with OpenTravel, advocating for the progress of such highly valued communicators,” said Peter Rush, Chief Executive Officer of Kellen. “We look forward to delivering new opportunities to expand OpenTravel and improve member capabilities.”

About Kellen

Kellen is a global management and communications company serving more than 125 trade associations, professional societies and charitable organizations representing over 10,000 companies and 100,000 professionals worldwide. We specialize in management, communications, digital strategy, regulatory affairs, meetings and events, and consulting across a diverse range of industries. Founded in 1964 and charter-accredited through the AMC Institute, Kellen has offices in Atlanta, Beijing, Brussels, Chicago, Denver, Kansas City, New York City and Washington, D.C.

About OpenTravel

OpenTravel is a not-for-profit trade association, founded in 1999 by travel companies, with a primary focus on the creation of electronic message structures to facilitate communication between the disparate systems in the global travel industry. At the dawn of today’s online consumer direct bookings, OpenTravel created the necessary messaging standards to enable the power that direct bookings for consumers have become today. OpenTravel is comprised of member companies representing airlines, car rental companies, hotels, cruise lines, railways, leisure suppliers, service providers, tour operators, travel agencies, solutions providers, technology companies, and distributors. OpenTravel members identify message standards, prioritizing project work and creating messages. Tens of thousands of OpenTravel message structures are in use, carrying tens of millions of messages between trading partners every day. For more information on OpenTravel membership, new products, or projects, please visit or email

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Mike Tinkey